A place for gin lovers to access hidden cocktails and exclusive events at some of EMEA’s most incredible bars.
What is SGS?
Secret Gin Society is a powerful award-winning brand, that has proven success in driving revenue uplift. In 2019 200 participating bars in Europe saw a 35% sales uplift with a 19% website conversion during a pre-covid activation. But the truth is we’ve only scratched the surface of SGS’s potential. In addition to venue amplification & serves, SGS delivers unique digital guest experiences and experiences both in properties/cities independently or aligned to established events such as London Cocktail Week.
But surely the Gin Craze is over?
The gin revolution has morphed into an evolution and it’s not close to being over. Premium gin sales have been growing in double digit numbers for the last 6 consecutive years. Producers have introduced flavoured variations onboarding a new wave of Gin lovers. The average consumer's awareness and knowledge of the gin category has drastically increased leaving a golden opportunity for premiumisation and for Secret Gin Society to develop a community of gin lovers, to achieve long term value and success.
Why join?
Secret Gin Society is a plug & play solution aimed at providing an adaptable consumer focused activation to be used alongside your traditional bar & restaurant menus. There is no cost to joining this society, it simply provides an opportunity for premiumisation within the Gin category. Menus can be customised on the Menu & Content creator, with multiple designs and formats to suit your needs.
Follow the link to enroll your venue.
Website: https://www.thesecretginsociety.com/
Comments