What’s on the horizon?
One thing we can all be sure of is that in-person meetings and events are coming back in a BIG way in 2023.
But what else is on the cards to supercharge the M+E experience in the coming months?
The rise of Bleisure
Be it a deeper appreciation of our leisure time or a desire to see a greater return on our investment when travelling for M+E, there’s no denying that the attendees of tomorrow want more out of it. They want… an actual experience.
Organisers will be searching for locations that also benefit from great tourism infrastructure for people to extend their stay and have some holiday time.
Sustainable Transparency
Sustainability is no longer a trend, but the only way you should be operating now. However, one thing we can see is that there will be a greater demand for sustainable transparency…
No greenwashing allowed, people do not just want to hear that the event is sustainably minded, they want to know what that actually means in this context. Bookers in particular will be looking for solid guidance on exactly how they go about cutting carbon emissions or reducing waste.
Health & Wellness
Most people on earth today lived through a pandemic recently. It stands to reason that both health and wellness have become immediate concerns for all of us, impacting every aspect of the choices we make.
And that includes expectations for how our meetings and events are run.
This could mean anything from the nutritious food on offer to meditation and yoga classes or even creative alternatives to the cocktail parties in the evenings.
Experience first
Boring buffets, bland conference halls and the same old routine are definitely not on the cards.
Relating to our first trend in this article, people are craving experiences and that doesn’t stop at the corporate world. Think immersive, experiential, metaverse, Web 3.0 and unique brand activations to turbocharge the overall concept.
Focus on Next-Gen Tech, Accessibility and Inclusion
All of these elements are going to be huge in the upcoming meetings and events space.
Powered by next-gen tech and powerful data collection, in-person experiences need to be accessible to people from all walks of life, taking into account different needs, requirements and learning styles.
Big ROI for Bookers
Due in part to the rising costs of living and other issues affecting the world’s pockets, not only will bookers be seeking advice on keeping their events planet-friendly but also on how they can create the most enticing experience possible in cost-effective ways.
It will be down to the venues to be meticulous with their supply chain and careful with their brand partnerships to ensure that bookers get the most bang for their buck.
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