In partnership with our procurement team, one of our key priorities is establishing new partners and strengthening our current partners to benefit properties on mass. These partnerships aim to support hotels and their importance cannot be underestimated. To define how we look at our strategic & preferred partners it is important to first define what we mean. A partnership is more than just a buyer-to-seller relationship, as we have many vendors that we would not consider a partner.
We aim to create shared value beyond the traditional relationship with our partners. Creating shared value can be seen in many ways such as joint venture business opportunities, like the Secret Gin Society or Rising Stars with Pernod Ricard, which benefits both companies. Transparent sharing of expertise, assets & insights can create brand affinities and opportunities for learning or activation such as the recent partnership between Red bull & Moxy hotels.
Underpinning these approaches and probably the most important is the synergy between companies, ensuring we are working with partners who share our values in sourcing, production, distribution, and as employers. This due diligence guarantees our partners are committed to the same goals and linked directly to our S programs.
One of the most recent partnerships to celebrate, is the extension of our partnership with Pernod Ricard, to cover all EMEA regions, offering properties additional financial support to help hotels boost their business, alongside endless training and marketing activation tools to elevate the beverage experience on a companywide level.
We are in constant search of partners with innovative and high-quality solutions that can support our hotels and their operations, and at the same time enhance the overall food and beverage experience we offer to our guests.
We are in regular engagement sessions with our partners and their teams to tackle key industry topics, such as sustainability solutions, on-trend offerings, future trends, and much more.
To learn more about the latest partnership agreements and what our partners have to offer, kindly visit our dedicated partners' page on MGS where you will be able to navigate through available partners and learn more about them.
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