Your customers are growing increasingly sensitive to the idea of wellness being related to what we eat, food is becoming the key to getting better and feeling good. Over 65,000 Instagram posts already include the hashtag #mindfood, often alongside #powerofpositivity.
Customers nowadays don’t simply go to a restaurant for food. Instead, they long also for the chic restaurant environment and Instagrammable dishes to be capture and upload.
The foodstagram trend will continue to rise. And so does the food influencers trend. For followers, they are the inspiration for the next culinary quest. And brands could use those influencers to promote their own restaurant.
However, both brands and influencers must be careful of the authenticity of the influencers’ message. Cause, just like influencer marketing in other fields, followers are tired of pure advertorial messages from brands.
After all, they follow the influencers for inspiration, not endorsement.
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