Many newly-opened eateries these days are designed to look chic when photographed by customers. The restaurant’s spaces must be bright, walls full of poetic quotes or colorful mural, and some touch of neon lighting.
#Food Influencers
The rising tide of the foodstagram is also featured by the surge of food influencers. To classify them under the same roof would be a dire mistake though. Their vehement passion for uploading food photos might be the only thing they shared among them. Otherwise, they can’t be more different, be it their background, type of food their post, and their motivation.
Some of the most prominent food influencers are notable chefs. The celebrity chef Gordon Ramsay, for example, has 7 millions more followers on both his Twitter and Instagram account. He is famous on Twitter particularly for his engagement in vilifying his followers’ food presentation.
Having a professional chef as an influencer is not surprising, given their expertise in the culinary world. But you don’t necessarily have to work behind the kitchen to be a food influencer.
The winner of The Guardian Observer Food Monthly October 2019 award, Miguel Barclay, is not a chef, though he is as passionate about cooking as a chef could be. Through his Instagram account, Miguel shares easy yet tasteful recipe to be made with a £1 budget. His easy-to-make recipe aspires many to start cooking on their own; many who before believed they aren’t talented enough to prepare dishes.
Some food influencers are healthy eating advocators. Luise Vindahl, an aspiring healthy eating influencer amassing 2 million more followers on her @luisegreenkitchenstories Instagram account, shares recipes of healthy yet photogenic dishes to her followers.
Other food influencers don’t necessarily share this passion for healthy eating. Justin Schuble, with almost 500,000 followers on Instagram, gains his fame from posting mouth-watering sweets and foods. With the rise of social media, “sharing” food on those platforms gets more and more common.
The most-used food-related hashtag, #foodporn, appears along 209 million posts on Instagram. Pizza, the star of all food on Instagram, is tagged around 35 million times, more than the total tags of Kim Kardashian and Beyoncé combined.
And of course, the dishes must look great. It must pass the judgment of social media users. Else, it won’t receive much attention on the net. Even if the food itself is savory.
Most viewed / hash-tagged topics The impact of social media and the “foodstagram” fad has no doubt contributed to feeding the public’s heightened desire to been seen and served as unique, and its demand for more authentic and unusual dining experiences.
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