When it comes to adding the wow factor to a special event, nothing says luxe like a striking floral installation. Going beyond simple vases or bowls of flowers on tables or plinths, floral installations are an art form in and of themselves. Blending art and nature, they can turn the most ordinary of spaces into riots of colour, fragrance and texture, creating truly immersive experiences. Blending flowers and foliage with other unusual elements like fabrics, objects or even branded products can produce the most stunning results.
Weddings
Weddings are the perfect event to incorporate a floral installation. From a classic floral arch to entire walls or ceilings bursting with blooms, incorporating a floral installation can add to the magic of the day, creating a special ambience and providing focal points for special picture moments.
Events and exhibitions
Using floral installations for events and exhibitions can elevate them to immersive art experiences. Working carefully with both the theme and the space is key - plants and flowers can soften a space but also provide edgy, architectural interest.
Along with lighting displays, floral installations are one of the most versatile and interesting ways to really emphasise the branding, theme or emotion of your event. Tying together colour palettes, sculpting floral ‘objects’ or creating entire spaces or walkways using exotic blooms can add a true wow factor and ensure unforgettable experiences for guests as well as increase PR interest.
For inspiration and a gorgeous peek into the possibilities of floral design, check out Fleurs de Villes, a floral experiential company that works with the best florists and designers around the world to create showstopping installations.
Temporary, permanent or living installations?
Temporary - using cut flowers and foliage, artists create dramatic displays designed to adorn a space for a limited period of time, in the same way as traditional floral arrangements do. Perfect for one-off events or short exhibitions.
Permanent - using high-quality silk and artificial plants and flowers, floral installations can become part of the permanent design of a space. Popular in bars, hotels and public spaces, modern artificial flowers have come a long way and can look absolutely spectacular. London-based Bloomsart produces beautiful examples of faux floral installations.
Living - It seems there’s a living wall around every corner now, and it is easy to see why they have bloomed in popularity. Adding large swathes of carefully arranged potted plants to a space, horizontally or vertically, can add a sense of drama, provide a calming atmosphere, and even improve air quality. For inspiration, take a look at Scotland-based Fluerations, who produce ‘Plantscapes’ for a range of clients including the Scottish National Opera.
For further inspiration, take a look at these amazing floral installations and these beautiful branded blooms from some world-leading brands and events.
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