US demand for natural alternative sweeteners is forecast to rise 6.9% per year through 2021, outpacing growth in the overall US sweetener market.
With demand for sugar and HFCS flat or on the decline, natural sweeteners will fill a greater niche in the market, replacing both conventional and artificial sweeteners, including aspartame and sucralose. Consumers have increasingly preferred products with the “all natural” or “clean label,” providing double-digit annual growth opportunities for stevia, agave nectar, coconut sugar, and arythritol over the past 10 years.
The growth of beverage market in both developed and developing countries is also promoting the demand for alternative sweeteners.
Instead of syrups and sweeteners made from typical sugars, stevia, honey and maple syrup, in 2021, syrups made from monk fruit, pomegranates, coconut or dates may be common, along with syrups made from starches, like sorghum or sweet potato, according to Whole Foods.
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